PJ's Story

PJ McKeithan aka PJFRFR, the Founder of Faithville Brand, is from Raeford, North Carolina. PJFRFR is a story of the underdog, the comeback, and the glory! Born in Fayetteville, North Carolina, PJ was his mother's first child at the age of 16. Music became his first love. His passion for creating music started as early as 5th grade. In his early 20’s PJ had songs played on local radio stations to doing shows with artists such as Nate Dogg, Pastor Troy, and Petey Pablo. He did eventually land a publishing and recording contract with Cartter Evans, Bails Bond Records, and Sweet Soda Publishing. After $90,000 was spent and there was no big breakthrough everything slowed down. As years passed pursuing this music career, PJ found himself at rock bottom, holding shame with regrets. As the struggles added up, PJ is hit with a divorced, separated from his kids, and almost homeless, It was in this emptiness PJ had a God Experience like never before. Revelation of Grace blew his mind, and the way God showed up in his life was a story he loves to share. God gave him new desires and rebirthed his love to make music. PJ McKeithan is now the CO-CEO of his own brand, a minister of The Living Gospel, a musician, and a father of 6 beautiful kids. How PJFRFR puts all he is into the music, fashion, and message, is unequivocally a gift of God. FRFR

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